00 — The Raid Lab
R&D + AI. Built for businesses that need to move.
We prototype, productize, and ship — for our clients and ourselves.
01 — Two doors
Most agencies sell hours. Most product shops sell software. We do neither.
The Raid Lab runs two parallel operations: agent services for recurring output, and R&D consulting for bounded experiments.
They share a brand, a methodology, and a team. They don’t share a price sheet.
02 — Door 1 / Agent Services
Agent Services
Content operations, delivered by AI agents. Built for design-build firms and small teams who need consistent output without consistent hiring.
You don’t need another marketing agency. You need a content operation that runs without your input — research, writing, editing, scheduling — calibrated to your voice and your buyers.
We build that operation using a team of specialized AI agents: a research analyst, a content strategist, a creative director, and a QA reviewer. Every deliverable is shaped by humans, executed by agents, and reviewed before it ships. You get the output of a 4-person content team for a fraction of the cost.
What you get
- 01
A monthly content engine
Blog posts, social, newsletters, case studies, all calibrated to your voice and shipped on schedule.
- 02
A research layer that doesn’t sleep
Competitor monitoring, prospect briefs, market reads delivered weekly.
- 03
One human contact, zero coordination overhead
You talk to one person. The agents do the work.
Built for
Design-build firms, small architecture studios, specialty contractors, and B2B service businesses with 5–50 employees who’ve outgrown DIY but can’t justify a full marketing hire.
Investment
From $1,500 / month
Three-month minimum. Cancel any time after.
03 — Door 2 / R&D
R&D
Bounded AI experiments for teams with a hypothesis to test.
You have an idea. Maybe it’s an internal workflow that should be automated. Maybe it’s a customer-facing tool you’ve been kicking around. Maybe it’s a feature your engineering team can’t get to for six months. You want to know if AI can actually solve it before you commit a budget.
That’s what R&D is for. We scope, prototype, and deliver a working proof-of-concept in 4 weeks. You get the prototype, the documentation, and an honest read on whether it should become a product.
Engagement
- Week 1
Scope
Define success criteria. Map the data and integrations.
- Weeks 2–3
Prototype
Build, iterate with you in the loop.
- Week 4
Deliver
Ship, document, debrief.
Investment
$10,000–$25,000 fixed fee
Outcome-based pricing available for repeat engagements.
04 — How we work
Lab process. Agency cadence.
01 — Scope
We map the problem before we propose the work. Most projects don’t need what the client thinks they need. Discovery is free.
02 — Build
We use AI agents for execution and humans for judgment. Every deliverable passes through review before it reaches you.
03 — Ship
We measure what worked, document what didn’t, and keep what compounds. Bad work doesn’t ship under our name.
04 — Iterate
For retainers, we revisit the engine quarterly. For projects, we deliver a debrief and a recommendation on what to do next.
05 — About
About The Raid Lab.
The Raid Lab was started by Beau Rapelye — photographer, designer, and former in-house creative for venture-backed brands.
After a decade making other people’s products look good, the lab is the inverse: a small, founder-run operation focused on the work itself. AI agents do the volume. Humans do the calls. Nothing ships that we wouldn’t put our name on.
We also build for ourselves. When something ships, you’ll hear about it.
Based in Kansas City. Working with clients anywhere with a calendar.
06 — Start
Have a problem you want a lab to look at?
Start with a 20-minute call. We’ll tell you whether we can help and who else might be a better fit.